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Spain, Barcelona
MARIA GUTIÉRREZ 2026
Healthy snack packaging
18 DE MAYO DE 2025Design and visual identity for a sustainable snack brand made from mushrooms.
Packaging Illustration Branding Art direction Visual identity
General overview
Concept and narrative approach
Tomorrow is born as a response to an urgent need: to rethink the way we eat in a context marked by climate change, industrial overproduction and the environmental footprint of the conventional diet. The brand offers an alternative from the present, with its eyes on the future: healthy, sustainable snacks made from mushroom protein.
Through its very name, Tomorrow embodies an attitude: responsibility, awareness and action. Its mission is clear — to offer accessible products that respect the environment and animal welfare, without giving up on pleasure or on design.
Packaging
Storytelling and graphic system
Three main packs were developed: breadsticks, steak fries and hummus. They all share a coherent structure in which the illustrated character holds the corresponding snack, shown in real photography at large scale to drive visual appetite. Each pack carries a yellow sticker with the messages "Mushrooms based" and "Healthy snacks", reinforcing the sustainable, healthy values from the very first contact.
On the back, each pack carries a brief piece of storytelling — about the origin of the mushrooms, the production process or ecological-impact data — turning the packaging into a communication channel that informs and emotionally connects with the consumer.
Brand voice and verbal narrative
The tone of voice is direct, optimistic and committed. Key phrases such as eat good today for a better tomorrow or tomorrow, make the change are not just slogans but statements of intent that project a vision of change, fully coherent with the visual identity and the project's philosophy.
