Branding for a ceramics school

Concept and narrative approach

The design is built on a flexible visual system combining organic typography, textured graphic elements — such as circles that evoke the imprint of wet clay — and a carefully chosen colour palette. Together, these shape a coherent and sensitive visual universe that conveys the project's handcrafted character without giving up a contemporary aesthetic. The art direction aims not only to create visual recognition but also to express, graphically, the essence of manual work and the creative process tied to ceramics.

Within this system, photography plays a key narrative role. The studio posters portray teachers in action, captured in natural light with spontaneous framing that conveys authenticity. The workshops use natural-texture imagery aligned with their more experimental, material-led approach. For the courses, the images show finished ceramic pieces in bright outdoor environments, highlighting both the end result and its connection with nature. This visual coherence between content, technique and message reinforces the project's identity across each edition.

First edition | Inspiration: the sea

The first edition takes the sea as its visual and conceptual inspiration. The colour palette is built on turquoises, whites and bluish tones, evoking freshness, fluidity and lightness. The graphic system translates into a collection of posters designed to visually differentiate three types of activity: courses, workshops and studios. Each poster has its own graphic structure — with variations in hierarchy, colour use or composition — making the category easy to identify. Even so, they all share a common aesthetic that ensures unity and coherence.

In this first campaign, images sit at the centre of the composition, with headlines above and below. Only the workshops break this logic, with freer compositions that reflect their experimental approach. The system also extended into social-media post and story formats, an informational website and an editorial piece with expanded content.

Third edition | Inspiration: nature

As part of the look ahead, an initial proposal was developed for the 2026 campaign, with a calmer, more introspective and natural atmosphere. The palette revolves around beiges and dark greens, inspired by vegetation and organic surroundings. This campaign introduces important typographic changes: the type size is reduced, giving the imagery more room. In this case, the photography was taken by me, unlike the previous campaigns that relied on stock images for budget reasons.